ME.

I’m an industrial designer with a background in film and visual storytelling. This unique mix has shaped how I approach design — with curiosity, empathy, and a deep respect for clarity and purpose.

Born in Germany, raised in Sweden, and shaped by my Syrian roots, I’ve worked across Europe, Asia, the Middle East, and Africa. Years in filmmaking taught me how to observe, listen, and communicate visually — skills I now bring into the design process.

I believe design is a tool for positive change. My goal is to use it to simplify complexity, respond to real-world needs, and create products that are intuitive, sustainable, and meaningful.